Generative AI (GenAI) should be seen by digital business executive leaders as a maturing technology that provides an enormous opportunity to create and dominate new market categories. However, many organizations establish GenAI policies or steering committees that focus too much on managing risks at the cost of innovating in a dynamic market. Leaders must strike the right balance between the broadest efforts possible to innovate with the need to manage the most pressing risks. This complimentary webinar will help executive leaders of digital business determine not just how to use generative AI in your organization, but how you can apply it to establish new competitive advantages. You will walk away from this session with answers to your vital questions and a copy of the research slides.